Is your brand an upcoming brand or is it struggling with its relevance and differentiation? The position in the grid gives insights in the relative strength of your brand compared to all other brands. Let’s find out the position of your brand.
Promising or niche
Leadership
Mass Market
New
Unfocused
Fatigued
Current powerFuture power
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Belgium and The Netherlands are our core markets, but we have access to worldwide data.
We can provide insights on Heineken and Stella Artois, but maybe you are more interested in the global power of Samsung?