BrandAsset® Valuator is the largest brand database in the world. On a yearly basis the database is enriched with new consumer data, in more than 50 countries worldwide. BAV® gives a unique insight in the positioning of your brand. In Belgium and the Netherlands, we have been using BAV® to help brands grow since the early ’90.
VMLY&R is a marketing and communications company specializing in advertising, digital and social media, sales promotion, direct marketing and brand identityconsulting. VMLY&R creates living brands that are present and participatory. Interesting and interested. Engaged and responsive. Defining culture that drives capital for our clients.
VMLY&R's BAV® Group is a global strategic consultancy with expertise in customer insights as well as corporate, brand and marketing strategies. Using BrandAsset®® Valuator, a proprietary brand management tool and global database of consumer perceptions of brands, BAV®® informs strategic and creative development for clients that drive brand consideration, usage, sales and ultimately, shareholder value.
How strong is your brand and what's your brands position compared to other brands? BAV® not only gives a unique insight in your brand strenght, but also in the strength of your main competitors. Measuring brands since 1993, BAV® has captured data and insights from more than 1.5 million consumers across 56,000 brands in 52 countries around the world, evaluating 72 brand image and equity dimensions that matter.
The power of your brand, mapped in a competitive field against over 900 brands.
Your brand is rated on 48 image attributes . From ‘reliable’ to ‘innovative’. From ‘fun’ to ‘prestigious’.
We compare your brand to its main competitors, but also to any other brand in the study. A good way to truly benchmark your image scores or to find an ideal partner to team up with.
12 archetypes are used to define your brand’s perceived personality and tone-of-voice.
We create your brand funnel, from aided awareness to regular usage, allowing you to know where the issues and opportunities lay.